Why Visual Simplicity Outperforms Complex Messaging
Today, audiences receive an overabundance of information daily through numerous devices, including computers, tablets, smartphones and digital displays; all of which compete for the attention of their audience. As each business tries to establish itself in an environment filled with distractions, each has only seconds to create interest in what it is providing. Clarity has now become an asset in this chaotic world of business. Why Visual Simplicity Out- Performs Complex Messaging is one way that designers are addressing the way that humans process information. Researchers have stated that humans are able to quickly interpret visual images compared to written text; nevertheless, our brains can filter through these images much faster than we can filter through written text. The combination of several different images, colours and/or fonts decreases our understanding of the message. The more complex the visual image is, the harder it becomes for the brain to analyse. The other side of thi...